TRADER Carology: The Science of Selling Cars
The automotive landscape is forever evolving, and, as such, posed with new challenges that present us with opportunities to learn and adapt in order to continue to achieve success. At our upcoming TRADER Carology: The Science of Selling Cars virtual event, we’re bringing you buzz worthy topics from a diverse group of speakers that specialize in different areas of Canadian automotive, with the goal of providing you with a new perspective on topics that matter most now and in the future.
Our guest speakers will take a deep dive into successful strategies and techniques from online marketplace giants, lay out the online Canadian automotive landscape, and, for the first time ever at Carology, share first-hand experiences directly from the lot of one of our dealer partners, touching on post-pandemic adaptation strategies and proven methods to leverage industry disruption to drive tangible results for your dealership operations.
You don’t want to miss out on this must-attend industry event filled with exclusive data and learnings that you can put into action at your dealership right away!
FREE REGISTRATION
Register today to reserve your spot!
* Important Note: This event is free for industry professionals only. TRADER reserves the right to revoke registration and/or access at any time.
AGENDA
| 1:00PM | Welcoming Address | Ian MacDonald CMO, TRADER Corporation |
| 1:00PM – 1:20PM | Canadian Auto Market Insights & Outlook | Baris Akyurek Director, Marketing Intelligence, TRADER Corporation |
| 1:20PM – 1:50PM | Comscore Methodology & Canadian Online Automotive Marketplace Performance | Bryan Segal Vice President, Commercial, Comscore |
| 1:50PM | Interactive Audience Poll | Ian MacDonald CMO, TRADER Corporation |
| 1:50PM – 2:20PM | The Automotive Ice Age: Post-Pandemic Adaptations to Selling Used Cars | Cathie Pattinson Dealer Principal, One Price Used Car Superstore |
| 2:20PM – 3:05PM | Keynote: Learnings for Dealers from Online Marketplace Giants | Andrew Tai CEO, Motoinsight |
| 3:05PM | Interactive Audience Poll | Ian MacDonald CMO, TRADER Corporation |
| 3:05PM – 3:15PM | Questions & Answers | All Speakers & Host |
SPEAKERS
ANDREW TAI
CEO of Motoinsight
Keynote: Learnings for Dealers from Online Marketplace Giants
Andrew Tai has always been in a love affair with automotive and technology, beginning with his most prized childhood possessions being his Matchbox collection and his first computer running an Intel 286. While his career started in a suit and tie, the entrepreneurial bug led Andrew to leave a promising career in investment banking and private equity and move into his parent’s basement to pursue his startup dream in 2011. Today, Andrew is CEO and Co-Founder of Motoinsight, a technology company that makes buying new cars easier.
BRYAN SEGAL
Vice President of Commercial, Comscore
Topic: Comscore Methodology & Canadian Online Automotive Marketplace Performance
Bryan is the Senior Vice President for Canada at Comscore. He has a long history with the company, starting as a Research Analyst and Account Manager in 2000. Over Bryan’s career at Comscore, he has helped the business become the single standard in digital measurement in Canada. He is a frequent keynote speaker at conferences across Canada and proudly serves as a board member and Vice Chairman of the Internet Advertising Bureau of Canada.
CATHIE PATTINSON
Dealer Principal, One Price Used Car Superstore
Topic: The Automotive Ice Age: Post-Pandemic Adaptations to Selling Used Cars
Cathie Pattinson is an automotive professional with a career that spans retail dealership management, auction and remarketing project management, as well as auto-centric digital and full spectrum media mastery. She has pioneered change in the used vehicle space, through various dealerships. Most recently, in 2017, Cathie opened One Price Used Car Superstore in Milton, Ontario. With a drive to innovate and share knowledge with like-minded auto professionals, Cathie’s focus is on improving the operations and efficiency of dealerships through re-thinking key elements of the business, both on her showroom floor and within the industry at large.
BARIS AKYUREK
Director, Marketing Intelligence TRADER
Topic: Canadian Automotive Market Insights & Marketplace Performance Update
As Director of Marketing Intelligence at TRADER Corporation, Baris’ core responsibility is to understand the drivers of the Canadian automotive market and their impact on the AutoTrader.ca marketplace, to provide insights to the business for strategic decision making and long-term planning. Baris has spent more than a decade in analytics, leading both technical and data analytics teams to drive business value. Baris has an MBA from the Schulich School of Business at York University.
HOST
IAN MACDONALD
Chief Marketing Officer, TRADER Corporation
Ian MacDonald is an award-winning, marketing professional with over fifteen years’ global experience in the marketing industry. In his first stint with TRADER Corporation, as Director of Consumer Marketing from 2012 to 2016, consumer audience to AutoTrader.ca soared by +212%, while unaided brand awareness from 24% to 59%. Ian rejoined TRADER in 2019, driving AutoTrader.ca to new heights again in August 2020, achieving 25 million visits. Ian has an intimate understanding of the automotive vertical as well as digital and traditional media, which gives him specific insights into how attribution can help dealers optimize their media dollars.
CAROLOGY TESTIMONIALS
Took some notes, had great discussions and have lots of information to bring back to the team. Looking forward to next event.
Mike, Dealer Principal
I think the event was really insightful. The speakers gave me some things to think about and rework within our dealership.
Nathalie, Sales Manager
Carology was very insightful and very relevant to my everyday dealership operations. From the guys on the sales floor, to our internet department, we took away some key learning.
Steve, Dealer Principal
@AutoTrader.ca
@TRADERCorporation
@TRADER
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